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Electronic Commerce 2004: A Managerial Perspective (3rd Edition)

Download PDF Electronic Commerce 2004: A Managerial Perspective (3rd Edition)

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From the Back Cover

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

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Product details

Hardcover: 752 pages

Publisher: Prentice Hall; 3 edition (October 30, 2003)

Language: English

ISBN-10: 0130094935

ISBN-13: 978-0130094933

Product Dimensions:

8.2 x 1.3 x 11.2 inches

Shipping Weight: 3.8 pounds (View shipping rates and policies)

Average Customer Review:

3.6 out of 5 stars

15 customer reviews

Amazon Best Sellers Rank:

#716,054 in Books (See Top 100 in Books)

This was the textbook for a course I took in college, so I had no choice in the pick.It covers a lot of ground but enphais is perhaps not where it should be for a management book.It is not easy to read, or rather to make sense of, though it is not really off the mark.

Great E-Commerce book. Used it for college

book for school great book.

It was great to acquisition because of its price. It was a satisfactory experience and I have no complaint at all. I really recommend it.

As an E-Commerce professional and instructor, I found this book a little intimidating for beginners.I used this book as a textbook for teaching an E-Commerce overview course for students working towards a Marketing AA degree. This book was not easy for the students to grasp and the writing was full of jargon that is not exactly industry standard. It would be more appropriate for upper class business majors or MBAs. Not the best introduction to the subject matter.However, on the plus side, the book is well organized and quite meaty for those really interested in learning basic E-Commerce concepts.

Please, if you have a choice of textbooks, do NOT buy this one. I have a feeling the author knows nothing of eCommerce, yet was given 80 references, told to mash them together as non-sensically as possible and fire the result off to the publisher.I've worked in eCommerce for a number of years and this book is a total waste of time and money. Many "industry terms" used do not exist. The author contradicts himself on a number of occasions. Many of the charts and illustrations are good for a laugh. I truly feel sorry for people who have this book as their introduction to eCommerce. You're going to come away with a lot of mangled/antiquated theories, and a bunch of "facts" that are just plain wrong. I'm sorry to say I had to memorize all of this junk in order to get an A in my course. As soon as I handed that exam in, I made a concerted effort to forget everything I read in this text.

Really, really boring! I only bought this book because of my course requirement. The insight of electronic commerce is explained in more theoretical form. Usage of computers is not needed here which make it more boring. The graphics..let's just say, it's not really well presented. If you are looking for good e-commerce book, just don't waste your money on this one.

I am a big fan of the tech books of E. Turban. His Decision Support Systems & Intelligent Systems was my first intro to his spin on tech topics. He and his co-authors have put together a really nice guide for management still in the "chin stroking" mode on what to do with E-Commerce. It is also a great textbook for undergrads/grads in a business school. Check out his table of contents--it hits all the bases to help management avoid the black holes and pot holes to make a smooth transition into the new economy.This book is a great place to start.

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Electronic Commerce 2004: A Managerial Perspective (3rd Edition) PDF

Electronic Commerce 2004: A Managerial Perspective (3rd Edition) PDF