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Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands, by Carolina Rogoll

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Review

"A refreshing framework to build brands in today's marketplace." Sarah Hofstetter, CEO, 360i " Can't decide between entering a top business school or learning on-the-job from a successful marketer? Do both by reading this book."  Paul Smith, Bestselling author of Lead with a Story " A smart, pragmatic and empowering guide to marketing today."  Alain Groenendaal, CEO, Grey Latin America " An insider view for entrepreneurs of how to apply the principles of brand building." Dave Knox, The Brandery Co-Founder "A tangible framework that brand managers will benefit from implementing on behalf of the brand they've been entrusted with" Armin Vit, Co-founder of UnderConsideration " A timely reminder that great brands are built by people who can see the bigger picture and plan for the long term. Better still - she explains how to do it..."  Julian Boulding, President, thenetworkone" Carolina as a practicing brand manager and teacher knows best how to demystify brands for others to learn" Jacquelyn A. Ottman, Author, The New Rules of Green Marketing

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About the Author

Carolina Rogoll has been building brands for over a decade for the world's largest consumer packaged goods company. She has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Carolina holds several business and marketing degrees, all with honors, and is fluent in multiple languages.

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Product details

Paperback: 256 pages

Publisher: Allworth (June 2, 2015)

Language: English

ISBN-10: 1621534634

ISBN-13: 978-1621534631

Product Dimensions:

7 x 0.6 x 9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

14 customer reviews

Amazon Best Sellers Rank:

#268,864 in Books (See Top 100 in Books)

I'm a business consultant, and I've worked entirely in digital marketing, which is not like traditional marketing at all. As my consulting business has grown I've started studying more traditional marketing. I took a few classes, and have been reading every good book I can get my hands on. I put Star Brands at the top of the list of books that I believe are necessary for every business owner or aspiring marketing expert to read. If you want to know how to create brands that are effective and powerful, and help clients stand out in a noisy world, get Star Brands today.

Whether you're an entrepreneur or in the executive suite, you will greatly benefit from "Star Brands", which has just moved to the front of the line as THE definitive guide for how to smartly and strategically build a brand. Rogoll's Star Brand model is super clear and is complemented with interesting stories, examples, and case studies all throughout (some of my favorite illustrative examples include Harley Davidson, GM, and even a denim brand the author made up to crisply help define how you can define the target for your brand). One of the things I love most about this book is that it's done with a deft practitioner's touch. Rogoll blends her real world, front line brand management experience at Procter & Gamble (the company that invented brand management) and her experience as a brand management instructor at The School of Visual Arts in NYC into a practical guidebook. This isn't one of those theortical/concpetual books that sounds great but then you don't know what to do with - it's a BLUEPRINT for building a brand - and a thorough one at that. I'm a Marketing Director and found the authors' Star Brand model insightful and spot on - it has reinvigorated my dedication to some of the fundamentals of brand building and illuminated the art and science of it all in ways I hadn't thought of before. From core brand strategy and equity development to learning what a true insight and brand benefit is all the way through to the execution and measurement of a marketing strategy and plan, this is an absolute primer for brand building. Consider this a must have, mandatory addition to your journey as a passionate brand builder.

Easy to understand, extremely helpful!

Great tips and technique to assist in building brands. Highly recommend. Many references to help you develop a marketing plan

Great!

Absolutely perfect!!! I enjoyed the reading and it was very easy to understand. I work in the Oil & Gas industry and the marketing techniques used here are not the conventional. I was positively surprised that I am able to apply the learnings into my field. I believe that this book is applicable to anyone/anything.

Good

Rogoll's book is easy to digest and gives a great succinct overview of the Marketing basics. I would really recommend this book for those that have a working understanding of marketing, but need to remind themselves of some of the more rudimentary principles. I plan to keep this book at my desk as it has some great visuals for helping one organize their thoughts about the brand and the consumer.

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